Decisive: How to Make Better Choices in Life and Work Decisive: How to Make Better Choices in Life and Work
Authors: Format: PDF Size: 6 MB Pages: 336

The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions — in our lives, careers, families and organizations.

In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers.
    When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home.

The Drunken Botanist: The Plants That Create the World's Great Drinks The Drunken Botanist: The Plants That Create the World's Great Drinks
Author: Format: PDF Size: 6.5 MB Pages: 362

Every great drink starts with a plant. Sake began with a grain of rice. Scotch emerged from barley. Gin was born from a conifer shrub when a Dutch physician added oil of juniper to a clear spirit, believing that juniper berries would cure kidney disorders."The Drunken Botanist" uncovers the enlightening botanical history and the fascinating science and chemistry of over 150 plants, flowers, trees, and fruits (and even one fungus).

Some of the most extraordinary and obscure plants have been fermented and distilled, and they each represent a unique cultural contribution to our global drinking traditions and our history. Molasses was an essential ingredient in American independence: when the British forced the colonies to buy British (not French) molasses for their New World rum-making, the settlers outrage kindled the American Revolution. Rye, which turns up in countless spirits, is vulnerable to ergot, which contains a precursor to LSD, and some historians have speculated that the Salem witch trials occurred because girls poisoned by ergot had seizures that made townspeople think they d been bewitched. Then there's the tale of the thirty-year court battle that took place over the trademarking of Angostura bitters, which may or may not actually contain bark from the Angostura tree.

With a delightful two-color vintage-style interior, over fifty drink recipes, growing tips for gardeners, and advice that carries Stewart's trademark wit, this is the perfect gift for gardeners and cocktail aficionados alike.

CyberStorm CyberStorm
Author: Format: PDF Size: 6.5 MB Pages: 364

Sometimes the worst storms aren't caused by Mother Nature, and sometimes the worst nightmares aren't in the ones in our heads…

Mike Mitchell, an average New Yorker already struggling to keep his family together, suddenly finds himself fighting just to keep them alive when an increasingly bizarre string of disasters start appearing on the world’s news networks. As the world and cyberworlds come crashing down, bending perception and reality, a monster snowstorm cuts New York off from the world, becoming a wintry tomb where no one can be trusted, and nothing is what it seems…

CyberStorm is a techno-thriller set in present-day New York City that will appeal to fans of Michael Chichton and Tom Clancy as well as devotees of William Gibson and Neal Stephenson. It is an exploration of the human condition as the cyberworld collides with our own, a compelling portrait of a possible future that is all too terrifyingly real.

Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave
Author: Format: PDF Size: 4.8 MB Pages: 272

A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day.

Most of us go through life believing that we are in control of the choices we make, that we think and behave almost independently from the world around us, but as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us-such as color’s influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day.

Between Man and Beast: An Unlikely Explorer, the Evolution Debates, and the African Adventure That Took the Victorian World by Storm Between Man and Beast: An Unlikely Explorer, the Evolution Debates, and the African Adventure That Took the Victorian World by Storm
Author: Format: PDF Size: 6.3 MB Pages: 352

The unbelievably riveting adventure of an unlikely young explorer who emerged from the jungles of Africa with evidence of a mysterious, still mythical beast-the gorilla-only to stumble straight into the center of the biggest debate of the day: Darwin's theory of evolution.

In 1856 Paul Du Chaillu marched into the equatorial wilderness of West Africa determined to bag an animal that, according to legend, was nothing short of a monster. When he emerged three years later, the summation of his efforts only hinted at what he'd experienced in one of the most dangerous regions on earth. Armed with an astonishing collection of zoological specimens, Du Chaillu leapt from the physical challenges of the jungle straight into the center of the biggest issues of the time-the evolution debate, racial discourse, the growth of Christian fundamentalism-and helped push each to unprecedented intensities. He experienced instant celebrity, but with that fame came whispers-about his past, his credibility, and his very identity-which would haunt the young man. Grand in scope, immediate in detail, and propulsively readable, Between Man and Beast brilliantly combines Du Chaillu's personal journey with the epic tale of a world hovering on the sharp edge of transformation.

Salt Sugar Fat: How the Food Giants Hooked Us Salt Sugar Fat: How the Food Giants Hooked Us
Author: Format: PDF Size: 8 MB Pages: 446

Every year, the average American eats 33 pounds of cheese (triple what we ate in 1970) and 70 pounds of sugar (about 22 teaspoons a day). We ingest 8, 500 milligrams of salt a day, double the recommended amount, and almost none of that comes from the shakers on our table. It comes from processed food. It’s no wonder, then, that one in three adults, and one in five kids, is clinically obese. It’s no wonder that 26 million Americans have diabetes, the processed food industry in the U. S. accounts for $1 trillion a year in sales, and the total economic cost of this health crisis is approaching $300 billion a year.

In Salt Sugar Fat, Pulitzer Prize-winning investigative reporter Michael Moss shows how we got here. Featuring examples from some of the most recognizable (and profitable) companies and brands of the last half century — including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sun, and many more — Moss’s explosive, empowering narrative is grounded in meticulous, often eye-opening research.

Moss takes us inside the labs where food scientists use cutting-edge technology to calculate the "bliss point" of sugary beverages or enhance the "mouthfeel" of fat by manipulating its chemical structure. He unearths marketing campaigns designed — in a technique adapted from tobacco companies — to redirect concerns about the health risks of their products: Dial back on one ingredient, pump up the other two, and tout the new line as "fat-free" or "low-salt". He talks to concerned executives who confess that they could never produce truly healthy alternatives to their products even if serious regulation became a reality. Simply put: The industry itself would cease to exist without salt, sugar, and fat. Just as millions of "heavy users" — as the companies refer to their most ardent customers — are addicted to this seductive trio, so too are the companies that peddle them. You will never look at a nutrition label the same way again.

Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients Bad Pharma: How Drug Companies Mislead Doctors and Harm Patients
Author: Format: PDF Size: 8 MB Pages: 448

Medicine is broken. We like to imagine that it’s based on evidence and the results of fair tests. In reality, those tests are often profoundly flawed. We like to imagine that doctors are familiar with the research literature surrounding a drug, when in reality much of the research is hidden from them by drug companies. We like to imagine that doctors are impartially educated, when in reality much of their education is funded by industry. We like to imagine that regulators let only effective drugs onto the market, when in reality they approve hopeless drugs, with data on side effects casually withheld from doctors and patients.

All these problems have been protected from public scrutiny because they’re too complex to capture in a sound bite. But Dr. Ben Goldacre shows that the true scale of this murderous disaster fully reveals itself only when the details are untangled. He believes we should all be able to understand precisely how data manipulation works and how research misconduct on a global scale affects us. In his own words, “the tricks and distortions documented in these pages are beautiful, intricate, and fascinating in their details.” With Goldacre’s characteristic flair and a forensic attention to detail, Bad Pharma reveals a shockingly broken system and calls for something to be done. This is the pharmaceutical industry as it has never been seen before.

Homeland Homeland
Author: Format: PDF Size: 7.1 MB Pages: 396

In Cory Doctorow’s wildly successful Little Brother, young Marcus Yallow was arbitrarily detained and brutalized by the government in the wake of a terrorist attack on San Francisco — an experience that led him to become a leader of the whole movement of technologically clued-in teenagers, fighting back against the tyrannical security state.

A few years later, California's economy collapses, but Marcus’s hacktivist past lands him a job as webmaster for a crusading politician who promises reform. Soon his former nemesis Masha emerges from the political underground to gift him with a thumbdrive containing a Wikileaks-style cable-dump of hard evidence of corporate and governmental perfidy. It’s incendiary stuff — and if Masha goes missing, Marcus is supposed to release it to the world. Then Marcus sees Masha being kidnapped by the same government agents who detained and tortured Marcus years earlier.

Marcus can leak the archive Masha gave him — but he can’t admit to being the leaker, because that will cost his employer the election. He’s surrounded by friends who remember what he did a few years ago and regard him as a hacker hero. He can’t even attend a demonstration without being dragged onstage and handed a mike. He’s not at all sure that just dumping the archive onto the Internet, before he’s gone through its millions of words, is the right thing to do.

Meanwhile, people are beginning to shadow him, people who look like they’re used to inflicting pain until they get the answers they want.

Fast-moving, passionate, and as current as next week, Homeland is every bit the equal of Little Brother — a paean to activism, to courage, to the drive to make the world a better place.

Animal Wise: The Thoughts and Emotions of Our Fellow Creatures Animal Wise: The Thoughts and Emotions of Our Fellow Creatures
Author: Format: PDF Size: 5.4 MB Pages: 304

Did you know that ants teach, earthworms make decisions, rats love to be tickled, and chimps grieve? Did you know that some dogs have thousand-word vocabularies and that birds practice songs in their sleep? That crows improvise tools, blue jays plan ahead, and moths remember living as caterpillars?

Noted science writer Virginia Morell explores the frontiers of research on animal cognition and emotion, offering a surprising and moving exploration into the hearts and minds of wild and domesticated animals.

Animal Wise takes us on a dazzling odyssey into the inner world of animals, from ants to elephants to wolves, and from sharp-shooting archerfish to pods of dolphins that rumble like rival street gangs. Morell probes the moral and ethical dilemmas of recognizing that even “lesser animals” have cognitive abilities such as memory, feelings, personality, and self-awareness-traits that many in the twentieth century felt were unique to human beings.

By standing behaviorism on its head, Morell brings the world of nature brilliantly alive in a nuanced, deeply felt appreciation of the human-animal bond, and she shares her admiration for the men and women who have simultaneously chipped away at what we think makes us distinctive while offering a glimpse of where our own abilities come from.

The Fast Diet: The Simple Secret of Intermittent Fasting: Lose Weight, Stay Healthy, Live Longer The Fast Diet: The Simple Secret of Intermittent Fasting: Lose Weight, Stay Healthy, Live Longer
Authors: Format: PDF Size: 3.7 MB Pages: 208

Der Megatrend der 5: 2-Diäten sorgt in England bereits ordentlich für Wirbel."The Fast Diet" ist das Buch, das den Hype auslöste — das Original. Das Konzept ist bestechend einfach: Man legt zwei Fastentage in der Woche ein, an denen die Kalorienzufuhr heruntergefahren wird. An den restlichen fünf Tagen isst man ganz normal. Die Ergebnisse sind erstaunlich: Die Kilos purzeln, durch die gesunde Lebensweise wird das Risiko von Diabetes, Herzerkrankungen und Krebs verringert. Eine Diät, wie sie sich jeder wünscht, der abnehmen möchte: simpel, fundiert, effektiv und gesund!

Pandora's Lunchbox: How Processed Food Took Over the American Meal Pandora's Lunchbox: How Processed Food Took Over the American Meal
Author: Format: PDF Size: 5.1 MB Pages: 288

If a piece of individually wrapped cheese can retain its shape, color, and texture for years, what does it say about the food we eat and feed to our children?

Former New York Times business reporter and mother Melanie Warner decided to explore that question when she observed the phenomenon of the indestructible cheese. She began an investigative journey that took her to research labs, university food science departments, and factories around the country. What she discovered provides a rare, eye-opening, and sometimes disturbing, account of what we're really eating. Warner looks at how decades of food science have resulted in the cheapest, most abundant, most addictive, and most nutritionally inferior food in the world, and she uncovers startling evidence about the profound health implications of the packaged and fast foods that we eat on a daily basis.

Combining meticulous research, vivid writing, and cultural analysis, Warner blows the lid off the largely undocumented, and lightly regulated, world of chemically treated and processed foods and lays bare the potential price we may pay for consuming even so-called healthy foods.

The Lady and Her Monsters: A Tale of Dissections, Real-Life Dr. Frankensteins, and the Creation of Mary Shelley's Masterpiece The Lady and Her Monsters: A Tale of Dissections, Real-Life Dr. Frankensteins, and the Creation of Mary Shelley's Masterpiece
Author: Format: PDF Size: 6 MB Pages: 336

The truly electric story of Mary Shelley’s Frankenstein, this book — printed with special ink — literally glows in the dark!

Told with the verve and ghoulish fun of a Tim Burton film, The Lady and Her Monsters is a highly entertaining blend of literary history, lore, and early scientific exploration that traces the origins of the greatest horror story of all time–Mary Shelley's Frankenstein

Exploring the frightful milieu in which Frankenstein was written, Roseanne Montillo, an exciting new literary talent, recounts how Shelley's Victor Frankenstein mirrored actual scientists of the period. Montillo paints a rich portrait of Shelley and her husband, Percy Bysshe Shelley, and their contemporaries and their friend Lord Byron. Intellectually curious, they were artists, poets, and philosophers, united in captivation with the occultists and daring scientists risking their reputations and their immortal souls to advance our understanding of human anatomy and medicine.

These remarkable investigations could not be undertaken without the cutthroat grave robbers who prowled cemeteries for a supply of fresh corpses. The newly dead were used for both private and very public autopsies and dissections, as well as the most daring trials of all: attempts at human reanimation through the application of electricity.

Juxtaposing monstrous mechanization and rising industrialism with the sublime beauty and decadence of the legendary Romantics who defined the age, Montillo takes us into a world where poets become legends in salons and boudoirs; where fame-hungry "doctors" conduct shocking performances for rabid, wide-eyed audiences; and where maniacal body snatchers secretly toil in castle dungeons.

Mastermind: How to Think Like Sherlock Holmes Mastermind: How to Think Like Sherlock Holmes
Author: Format: PDF Size: 4.9 MB Pages: 273

No fictional character is more renowned for his powers of thought and observation than Sherlock Holmes. But is his extraordinary intellect merely a gift of fiction, or can we learn to cultivate these abilities ourselves, to improve our lives at work and at home?

We can, says psychologist and journalist Maria Konnikova, and in Mastermind she shows us how. Beginning with the "brain attic"-Holmes's metaphor for how we store information and organize knowledge-Konnikova unpacks the mental strategies that lead to clearer thinking and deeper insights. Drawing on twenty-first-century neuroscience and psychology, Mastermind explores Holmes's unique methods of ever-present mindfulness, astute observation, and logical deduction.

In doing so, it shows how each of us, with some self-awareness and a little practice, can employ these same methods to sharpen our perceptions, solve difficult problems, and enhance our creative powers. For Holmes aficionados and casual readers alike, Konnikova reveals how the world's most keen-eyed detective can serve as an unparalleled guide to upgrading the mind.

Quiet: The Power of Introverts in a World That Can't Stop Talking Quiet: The Power of Introverts in a World That Can't Stop Talking
Author: Format: PDF Size: 6.3 MB Pages: 352

The book that started the Quiet Revolution

At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking; who innovate and create but dislike self-promotion; who favor working on their own over working in teams. It is to introverts — Rosa Parks, Chopin, Dr. Seuss, Steve Wozniak — that we owe many of the great contributions to society.

In Quiet, Susan Cain argues that we dramatically undervalue introverts and shows how much we lose in doing so. She charts the rise of the Extrovert Ideal throughout the twentieth century and explores how deeply it has come to permeate our culture. She also introduces us to successful introverts — from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Passionately argued, superbly researched, and filled with indelible stories of real people, Quiet has the power to permanently change how we see introverts and, equally important, how they see themselves.

Now with Extra Libris material, including a reader’s guide and bonus content

This Explains Everything: Deep, Beautiful, and Elegant Theories of How the World Works This Explains Everything: Deep, Beautiful, and Elegant Theories of How the World Works
Authors: Format: PDF Size: 7.3 MB Pages: 411

In This Explains Everything, John Brockman, founder and publisher of Edge. org, asked experts in numerous fields and disciplines to come up with their favorite explanations for everyday occurrences. Why do we recognize patterns? Is there such a thing as positive stress? Are we genetically programmed to be in conflict with each other? Those are just some of the 150 questions that the world's best scientific minds answer with elegant simplicity.

With contributions from Jared Diamond, Richard Dawkins, Nassim Taleb, Brian Eno, Steven Pinker, and more, everything is explained in fun, uncomplicated terms that make the most complex concepts easy to comprehend.

The Myths of Happiness The Myths of Happiness
Author: Format: PDF Size: 5.7 MB Pages: 320

Happiness expert Sonja Lyubomirsky’s research-based lessons in how to find opportunity in life’s thorniest moments

In The Myths of Happiness, Sonja Lyubomirsky isolates the major turning points of adult life, looking to both achievements (marriage, children, professional satisfaction, wealth) and failures (singlehood, divorce, financial ruin, illness) to reveal that our misconceptions about the impact of such events is perhaps the greatest threat to our long-term well-being.

Lyubomirsky argues that we have been given false promises — myths that assure us that lifelong happiness will be attained once we hit the culturally confirmed markers of adult success. This restricted view of happiness works to discourage us from recognizing the upside of any negative life turn and blocks us from recognizing our own growth potential. Our outsized expectations transform natural rites of passage into emotional land mines and steer us to make toxic decisions, as The Myths of Happiness reveals.

Because we expect the best (or the worst) from life’s turning points, we shortsightedly place too much weight on our initial emotional responses. The Myths of Happiness empowers readers to look beyond their first response, sharing scientific evidence that often it is our mindset — not our circumstances — that matters. Central to these findings is the notion of hedonic adaptation, the fact that people are far more adaptable than they think. Even after a major life change — good or bad — we tend to return to our initial happiness level, forgetting what once made us elated or why we felt that life was so unbearable. The Myths of Happiness offers the perspective we need to make wiser choices, sharing how to slow the effects of this adaptation after a positive turn and find the way forward in a time of darkness.

In The Myths of Happiness, Sonja Lyubomirsky turns an empirical eye to the biggest, messiest moments, providing readers with the clear-eyed vision they need to build the healthiest, most satisfying life. A corrective course on happiness and a call to regard life’s twists and turns with a more open mind, The Myths of Happiness shares practical lessons with life-changing potential.

On Looking: Eleven Walks with Expert Eyes On Looking: Eleven Walks with Expert Eyes
Author: Format: PDF Size: 5.5 MB Pages: 308

You are missing most of what is happening around you right now. You are missing what is happening in the distance and right in front of you. In reading these words, you are ignoring an unthinkably large amount of information that continues to bombard all of your senses. The hum of the fluorescent lights; the ambient noise in the room; the feeling of the chair against your legs or back; your tongue touching the roof of your mouth; the tension you are holding in your shoulders or jaw; the constant hum of traffic or a distant lawnmower; the blurred view of your own shoulders and torso in your peripheral vision; a chirp of a bug or whine of a kitchen appliance.

On Looking begins with inattention. It is not meant to help you focus on your reading of Tolstoy; it is not about how to multitask. Rather, it is about attending to the joys of the unattended, the perceived "ordinary." Horowitz encourages us to rediscover the extraordinary things that we are missing in our ordinary activities. Even when engaged in the simplest of activities-taking a walk around the block-we pay so little attention to most of what is right before us that we are sleepwalkers in our own lives. So turn off the phone and portable electronics and get into the real world, where you'll find there are worlds within worlds within worlds.

The World Until Yesterday: What Can We Learn from Traditional Societies? The World Until Yesterday: What Can We Learn from Traditional Societies?
Author: Format: PDF Size: 9.2 MB Pages: 512

The bestselling author of Collapse and Guns, Germs and Steel surveys the history of human societies to answer the question: What can we learn from traditional societies that can make the world a better place for all of us?

Most of us take for granted the features of our modern society, from air travel and telecommunications to literacy and obesity. Yet for nearly all of its six million years of existence, human society had none of these things. While the gulf that divides us from our primitive ancestors may seem unbridgeably wide, we can glimpse much of our former lifestyle in those largely traditional societies still or recently in existence. Societies like those of the New Guinea Highlanders remind us that it was only yesterday — in evolutionary time — when everything changed and that we moderns still possess bodies and social practices often better adapted to traditional than to modern conditions. The World Until Yesterday provides a mesmerizing firsthand picture of the human past as it had been for millions of years — a past that has mostly vanished — and considers what the differences between that past and our present mean for our lives today.

This is Jared Diamond’s most personal book to date, as he draws extensively from his decades of field work in the Pacific islands, as well as evidence from Inuit, Amazonian Indians, Kalahari San people, and others. Diamond doesn’t romanticize traditional societies — after all, we are shocked by some of their practices — but he finds that their solutions to universal human problems such as child rearing, elder care, dispute resolution, risk, and physical fitness have much to teach us. Provocative, enlightening, and entertaining, The World Until Yesterday is an essential and fascinating read.

On the Map: A Mind-Expanding Exploration of the Way the World Looks On the Map: A Mind-Expanding Exploration of the Way the World Looks
Authors: Format: PDF Size: 8.3 MB Pages: 464

Cartography enthusiasts rejoice: the bestselling author of the Just My Type reveals the fascinating relationship between man and map.

Simon Garfield’s Just My Type illuminated the world of fonts and made everyone take a stand on Comic Sans and care about kerning. Now Garfield takes on a subject even dearer to our fanatical human hearts: maps.

Imagine a world without maps. How would we travel? Could we own land? What would men and women argue about in cars? Scientists have even suggested that mapping — not language — is what elevated our prehistoric ancestors from ape-dom. Follow the history of maps from the early explorers’ maps and the awe-inspiring medieval Mappa Mundi to Google Maps and the satellite renderings on our smartphones, Garfield explores the unique way that maps relate and realign our history — and reflect the best and worst of what makes us human.

Featuring a foreword by Dava Sobel and packed with fascinating tales of cartographic intrigue, outsize personalities, and amusing “pocket maps” on an array of subjects from how to fold a map to the strangest maps on the Internet, On the Map is a rich historical tapestry infused with Garfield’s signature narrative flair. Map-obsessives and everyone who loved Just My Type will be lining up to join Garfield on his audacious journey through time and around the globe.